• Zoe Protor

‘GENITALS ≠ GENDER’: International Pronouns Day

Updated: Oct 21, 2020

Referring to people by the pronouns they identify with, is basic human dignity. Being referred to by the wrong pronoun can be offensive, upsetting and dehumanising. Those who identify as transgender or gender non-conforming are particularly affected by this. 

Today is a day dedicated to the importance of pronouns. As education on the different types of gender becomes more vast, there has been an increase in those who identify outside of the two binary genders which have been traditionally taught. There is an emphasis on the word ‘taught’; gender is felt, not chosen. The different types of gender which are becoming more popular are not chosen, they have simply only been made available and acceptable as a concept recently.

To misgender someone, excludes them from society and invalidates their humanity. 


is a campaign created by beauty & portrait photographer Elise Dumontet and Paul Hogarth & Elspeth Lynn of the agency Unbound, featuring Zebedee models to support those who choose not to be defined by the terms that society has defined as standard. Especially as fluidity is becoming increasingly visible. Using gender-neutral pronouns means we don’t associate the person we’re talking about with the false gender binary of male or female. When we use the right pronouns for someone, they are more acknowledged and validated. The campaign promotes diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability. The ‘GENITALS ≠ GENDER’ campaign is not a fight against gender, but a way to empower individuals with a sense of pride. Elise explores the definition of identity. And helps other to understand it. Each model has a story to tell. They all believe that positive representation matters in art, fashion and in the media – they want to see more people who look like they do. Their views on gender diversity and identity help to make personal pronouns commonplace.


Laiah identifies as transgender and prefers the pronouns ‘she/her’.


Adrian identifies as non-binary and prefers the pronouns ‘he’ or ‘they’.


Benny identifies as non-binary and prefers to use the pronoun ‘they’, however Benny is fine with being referred to as ‘he/she’, should the person speaking be aware he/she is slang in this instance.


Dol is a non-binary and prefers to be identified with the pronouns ‘they’ or ‘them’.


Jordan’s a transgender model who’s preferred pronouns are ‘she/her’ and ‘they/them’.


Aaron is a gay model who’s preferred pronouns are ‘He/Him/His’.

For further interviews with the models, check out @Zebedee_Management on Instagram.


Originally from Paris, Elise Dumontet has spent the best part of the last 25 years on these shores shooting beauty campaigns, and is no stranger to photographing beautiful women. And now after so many years capturing the stereotypically attractive, in the past few years, she’s explored the mainstream definition of beauty, turning her lens on a different kind of beauty often discredited in the norm. “I want to help people find their inner beauty, not just showing the obvious but bringing them a sense of empowerment.”

A previous winner of a PX3 – Prix de la Photographie Paris award and more recently a

Life Framer award, Elise is no stranger to publicity. Her recent personal projects have included a series on “Skin We’re In” and “Limb Differences”, shooting amputees to celebrate what makes them unique followed by a series titled “Hues”, showcasing people with Albinism, Vitiligo, Piebaldism and Hypo-pigmentation. The genetic conditions affect the production of melanin posing a lack of pigmentation on the skin.

Currently globally represented by AtTrayler, Elise’s extensive list of clients include the likes of Vogue, L’Oreal, Clinique, Space NK, Penguin, Harpers Collins and Sunday Times Style; just to name a few.


It is an agency built on the idea of being Unbound. Unbound by stereotypes, labels, rules. But unbound care, compassion and creativity.

Paul Hogarth has for over 20 years followed a vision of big ideas. A passionate advocate of original thinking he has an instinctive understanding of human nature and a natural ability to tell a story that is meaningful to the audience. He has gained an unparalleled experience in through-the-line creativity while working as a Creative Director at FCB Inferno, M&C Saatchi and most recently Publicis.

Elspeth Lynn has an illustrious career, spanning over 25 years of experience in advertising, She has been most recently the Executive Creative Director of Geometry and the ECD of M&C Saatchi, as well as digital agency Profero. Before Geometry she was the Group Creative Director at FCB Inferno. She stands out as being a successful, and rare, female ECD.

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